Great Bear secures three-year transport contract extension with Weetabix

Great Bear has announced a three-year extension to its transport contract with Weetabix, the UK’s number one cereal brand, reinforcing a long-standing partnership built on performance and trust.

Under the renewed agreement, Great Bear will continue to provide nationwide transport services from Weetabix’s Burton Latimer manufacturing site through to the end of 2028. The contract extension also includes an expansion of support for Weetabix’s Deeside operation, further strengthening operational coverage across the network.

The extension reflects Great Bear’s consistently high service levels, including an impressive 98.7% on-time delivery performance sustained over a consecutive 12-month period.

Great Bear’s Business Development, Solutions and Operational teams have worked collaboratively to design and deliver a tailored transport model that continues to evolve in line with Weetabix’s requirements. This flexible, customer-focused approach has been central to supporting Weetabix’s supply chain efficiency and growth.

Commenting on the extension, Great Bear highlighted its commitment to building on the strong momentum of the partnership, delivering continuous improvement and long-term value.

The renewed agreement marks another milestone in a successful collaboration, underpinned by operational excellence, innovation and shared ambition.

greatbear.co.uk

Picture of Graham Sheen

Graham Sheen

Graham Sheen is the BWA Secretary, appointed in 2019. Graham has a strong background in logistics and warehousing, and is very well connected within the warehousing and supply chain sectors.

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