Founded in 1896 in Perthshire, Scotland, The Famous Grouse is a quality blended whisky and much-loved brand that would add to William Grant & Sons’ award-winning portfolio of renowned whiskies and spirits.
A spokesperson for William Grant & Sons commented: “Having been around for over 125 years, The Famous Grouse has a rich history and would be a significant addition to our portfolio. The brand has potential for innovation and international growth in a number of markets, and we’re excited about what the future holds.”
The acquisition is subject to customary regulatory approvals, including from the UK’s Competition and Markets Authority.
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