Nutrition brand Huel is stepping up its global growth game with a major expansion of its logistics operations, made possible through a deepened partnership with supply chain specialists GXO Logistics.
The two companies have worked together since 2019, but what began as a relatively modest operation has grown into a major logistics hub.
Huel’s dedicated space at GXO’s Wellingborough site in the UK has expanded from just 9,500 square feet to a sprawling 111,000 square feet, a more than tenfold increase in size over six years. This scaling effort has supported Huel’s leap from 11,250 retail locations in 2024 to over 25,000 stores globally in 2025, alongside its booming e-commerce operations.
To handle this increase in demand, the GXO team working exclusively on Huel operations has grown from 43 to over 120 people, with further room to scale. GXO has used predictive planning tools and adaptive technology to keep performance high, even as order volumes surge.
But it’s not just about size and speed. Sustainability is also in focus. Huel has recently introduced its first electric HGV (heavy goods vehicle), a Renault e-truck, into its UK logistics fleet. The vehicle is being used to transport products from Huel’s Milton Keynes factory to the Wellingborough warehouse, and is expected to cut carbon emissions by more than 8 tonnes per year.
Both companies see this as a blueprint for the future. Neville Dobson, Head of Global Freight & Logistics at Huel, described the partnership as “crucial” to Huel’s growth plans, saying it allows the company to “build a resilient and scalable supply chain.”
Meanwhile, GXO’s Martin Cooper noted the collaboration’s success lies in strong communication, data-driven forecasting, and flexibility, a model that has allowed the logistics provider to scale up rapidly without missing a beat.
In a world where quick delivery, sustainability, and global reach are more important than ever, this story shows how aligned partnerships can drive smart, impactful growth.
Photo by Nick Wehrli
