With more than 25 years of experience in the international spirits sector, Geary brings a strong background in brand development, sales, and marketing. His career highlights include over a decade at Edrington, where he played a key role in global marketing initiatives, brand acquisitions, and the creation of commercial strategies for multiple markets.
More recently, he has worked as a consultant, helping drinks companies refine their brand positioning and achieve sustainable growth.
In his new role, Geary will be tasked with driving Gordon & MacPhail’s global expansion, particularly by strengthening its marketing and commercial capabilities.
The company’s portfolio includes well-regarded brands such as The Cairn and Benromach, both of which are expected to benefit from a renewed focus on international markets.
Geary expressed enthusiasm about joining the company at what he described as “a pivotal time,” highlighting Gordon & MacPhail’s rich heritage and ambitious vision for the future. He emphasised his commitment to both unlocking growth opportunities and supporting the development of the company’s people.
